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“We Work for You” – image campaign of Work Service is starting now.


The biggest in the Middle-East Europe job agency, Work Service, launched a new image campaign “We Work for You” in April. Its aim is not only to encourage candidates to co-operate, but also to educate how the temporary job market works and assess the myths that have been created in relation to it.

The campaign by Work Service is based on a new brand strategy in which one of the basic objective is to focus primarily on the candidate and put them in the centre of things. The company will focus in its communication actions on the new communication standards aiming not only at supporting the candidates in finding a job, but also educating and helping them to plan their career in a mindful manner. The element compiling all the marketing operations will be a new website which will mirror the new positioning of the company.

“Nowadays, the Internet is the tool which the Poles use more and more eagerly irrelevant of their age. As much as 92% of the temporary workers uses the Internet actively at least once a week. Almost 3/4 of them have smart phones. The candidates for a job, and then workers, handle the new technology perfectly. They use it to communicate, shop, bank and for entertainment, and almost 60% of them uses the Internet to search for job. This is why we decided to use simple on-line solutions which will help the candidates to contact us easier and thus find the job in no time. All the candidate has to do is go to our website and enter contact data into the system. Then our advisor contacts them and presents job offers adjusted to needs of the candidate” – says Beata Pilichowska, Marketing Director at Work Service S.A.

By its campaign, Work Service encourages Poles not only to use its services, but also focuses on educating them. The company pays special attention to present terms and conditions of jobs offered by the temporary job agencies. This ensures safety of the future workers and that the contracts are signed only with reliable agencies.

“Many people do not know how the labour market works and what the candidate searching for a job through an agency may gain. One of the aims of the campaign is to inform about the terms of co-operation with a job agency in a clear and reliable manner. Our mission is to be closer to the candidates, understand their dilemmas and help them move around the labour market” – adds Beata Pilichowska.

The campaign is carried out by Work Service in all regions of Poland and will be executed by three main channels: nationwide press, regional press, and – in a large scale – the Internet. The campaign started at the beginning of April ad will be carried out to November this year. The new strategy is created by J. Walter Thompson, and the execution of the campaign is managed by Neon Shake Advertising agency. Planning and purchasing is carried out by Media Choice media house.


Work Service capital group was established in 1999 and is the largest provider of HR services in CEE. It operates in Poland through network of local branches and abroad in 16 countries (Russia, Germany, Czechia, Turkey, Romania, Hungary, Slovakia, United Kingdom, Belgium, France, Switzerland, Slovenia, Croatia, Serbia, Bulgaria, China). It specializes in personal advisory services, HR restructuring, recruitment, temporary staffing and outsourcing. More than 3,000 companies have already chosen Work Service as their business partner. Each day 50,000 persons and 300,000 persons annually find employment with support of Work Service Group. Work Service is listed on Warsaw Stock Exchange and London Stock Exchange.


Press officer:

Andrzej Kubisiak
Analyses and Communication Team Director at Work Service S.A.
mobile: +48 512 176 030


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